Making you confident

A NEW YOU WITH OUR BEAUTY AND WELLNESS PRODUCTS THAT MAKE YOU LOOK GOOD, FEEL GOOD AND GET THE MOST OUT OF LIFE.

We have leveraged our exclusive consumer database, and our insight into evolving beauty and wellness needs to build and grow a diversified product portfolio in-house, through our Subsidiary VLCC Personal Care Limited. Our strategy focuses on building a carefully planned portfolio of innovative and differentiated personal care, nutritional and functional food products, targeting fast growing, underserved market opportunities where competition is limited or fragmented.

We currently market over 200+ skin care, hair care, body care, functional foods and fortified foods products. Our growing distribution network reaches over 72,000 outlets in India, apart from retail outlets in the overseas markets, primarily in the GCC Region, in addition to third party channels and emerging new channels such as e-commerce and teleshopping, which we are actively pursuing. We substantially manufacture all the products that we use in-house as consumables in treatments and therapies, or retail it exclusively through our VLCC Wellness Centers.

Our principal categories of product offerings under the VLCC brand include the following:

  • Skin-care products comprise sun protection products, anti-aging products and skin whitening products
  • Facial-care products comprise single use facial kits and multiple use salon kits
  • Slimming and weight-management products comprise anti-cellulite products and massage oils and gels
  • Functional foods comprise dietary fiber supplements, muesli, fortified honey, herbal infusions and similar products.

Our Personal Care Products enjoy high level of retail brand awareness and acceptance and professional advocacy by trained VLCC Wellness Center staff and VLCC Institute graduates. We have successfully built a diversified revenue base of trusted and established products under the VLCC brand with a high level of visibility among service providing professionals and consumers in their respective wellness categories. Revenue from our Beauty and Wellness Product business, which is complementary to our beauty and wellness services business, has grown by 2.63 times in the four years from Fiscal Year 2011 to Fiscal Year 2015, contributing Rs. 2,523.67 million or 31.11% to our consolidated revenue from operations in Fiscal Year 2015.

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24th August 2016

VLCC becomes first Indian MNC to use crowd sourcing to generate brand new identity

As a global first in its category, VLCC, the leading wellness and healthcare company, has adopted a crowd sourcing path to discover a brand new identity for the company.

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13th June 2016

These kajal pencils will stay on even through the heaviest downpour

Ask a woman what’s her best feature and more often than not, she’ll pick her eyes. And the best thing is, all you need to accentuate it is a single swipe of kohl, to give them that piercing intensity that is hard to ignore.

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11th April 2016

VLCC launches SHAPE UP! 10-in-1 Skin Enhance Oil

Enriched with Marula and Chamomile extracts, this skin enhancing oil restores and repairs the skin, while protecting it from premature ageing.